Ideas worth testing, before they're a product.
Not every idea deserves its own division from day one. BetaBeLab is where we build the small, rough version first — and find out if it's worth the rest.
Not everything here becomes a product, and that's fine by design. BetaBeLab is where an idea gets tested cheaply and honestly before it earns a division of its own — or gets set aside.
Not slide decks or mockups. If it's here, it runs — even if only just barely.
Every experiment gets used for real, not just demoed. That's how we find out if it's worth keeping.
Not every project ships right away. Some go on hold — the work stays, and it picks back up when the time is right.
The ideas that hold up don't stay experiments forever. They become their own thing.
A smart garden sprinkler that uses distance sensors to sense what's nearby and adjusts its water jet so it doesn't spray it. The project is on hold for now — but the idea holds up, so here it is.
WaterStream measures the distance to obstacles nearby and shapes its water jet around them in real time, so the sprinkler waters the lawn without soaking what's standing on it.
That's what BetaBeLab is for. Tell us about it — or ask what happened to WaterStream.